About Us
Dastan Jewellery is a modern, online jewellery brand in Pakistan, created for a new generation of style lovers. We design and curate trendy, high-quality and affordable pieces that fit everyday outfits, special occasions and gifting — all ordered online and delivered to your doorstep anywhere in Pakistan.
In simple words, Dastan Jewellery is your go-to online jewellery brand in Pakistan when you want modern designs, smooth ordering and a secure, hassle-free shopping experience. If you’re looking for jewellery that feels current, comfortable and easy to shop from your phone, that’s exactly what we do.
Dastan Jewellery was born from a simple realisation:
The jewellery we wanted to wear was either outdated, too expensive, or hard to find locally — especially online.
So we built Dastan Jewellery as a 100% online jewellery brand for Pakistan, focused on:
Fresh, minimal and elegant designs
Wearable pieces that work in real life, not just in photos
A smooth, mobile-friendly shopping experience
Today, we serve customers across Pakistan — from Karachi to Lahore, Islamabad to Faisalabad and many other cities and towns — with jewellery that feels modern and personal to your story.
Shop Dastan Jewellery Collection
Our vision is simple:
We want everyone in Pakistan to have easy access to jewellery that feels current, reliable and effortless to shop.
We are committed to:
Modern, global-inspired designs tailored to Pakistani style
Reliable quality you can trust for repeated wear
Fair, transparent pricing, without unnecessary markups
A fully online, hassle-free experience, from browsing to delivery
Whether you’re getting ready for university, the office, family dinners, bridal events or a casual coffee plan, Dastan Jewellery aims to be your first choice for modern jewellery in Pakistan.
At Dastan Jewellery, our collections are designed for both everyday wear and special occasions.
Simple, versatile designs that go with kurtas, jeans, abayas and workwear — perfect for daily outfits in Pakistan’s busy routine, from campus to office.
Bolder pieces that stand out at weddings, mehndis, engagements and parties — and look great in photos, whether it’s a big city event or an intimate gathering at home.
Necklaces, rings and bracelets that can be stacked and mixed for personalised styling, so you can tell your own “dastan” with every layer.
Pieces that feel special the moment the box is opened — ideal for:
Birthdays
Anniversaries
Eid and other festive occasions
Bridal showers
“Just because” gifts
We constantly follow global jewellery trends and adapt them for local tastes, so your look always feels updated, not outdated.
For us, jewellery is not just an accessory — it’s something you want to reach for again and again.
That’s why we:
Focus on high-quality plating for longer-lasting colour and shine
Use skin-friendly, nickel-free materials in most pieces
Design jewellery that is lightweight and comfortable for all-day wear
With basic care (like avoiding direct contact with perfumes, lotions and moisture), our pieces are made to stay in your collection for a long time — even in humid cities like Karachi or coastal regions of Pakistan.
We operate only online — by choice.
Because we don’t run physical outlets, we can:
Keep our prices more accessible
Launch new designs faster
Serve customers in both big cities and smaller towns across Pakistan
Offer a smooth, mobile-friendly website experience
You simply:
Browse our collection
Add your favourite pieces to the cart
Place your order online
… and we deliver to your doorstep anywhere in Pakistan.
We believe the unboxing experience should feel as special as the jewellery inside.
Every parcel is safely packed to protect your items in transit
Our packaging is aesthetic and gift-friendly, ready to be given as a present
You can order for yourself or ship directly as a gift to someone in Pakistan
From birthdays and anniversaries to Eid or just a surprise gesture, a Dastan Jewellery parcel is made to feel memorable.
Trust matters in online shopping — and we take that seriously.
Our customer-focused approach includes:
Clear, responsive communication through our support channels
Order tracking, so you always know where your parcel is
A simple, fair exchange process as per our official policy on the website
Style guidance when you’re confused between pieces and need help choosing
Every order is more than a transaction for us — it’s a small chapter in your “dastan”, your story.
Modern designs. Honest quality. Smooth online experience.
At Dastan Jewellery, we promise to:
Bring you carefully curated, modern jewellery
Maintain consistent standards of quality and comfort
Keep your shopping journey easy, transparent and secure
Continue serving customers across Pakistan as a dedicated online-only brand
Every sparkle from Dastan Jewellery is meant to say just one thing:
Your story deserves to shine.
No. Dastan Jewellery is a 100% online jewellery brand.
We do not operate any physical outlets. All orders are placed online and delivered across Pakistan.
Yes, we offer Pakistan-wide delivery.
Whether you live in a major city or a smaller town, we aim to deliver your order to your doorstep, depending on courier coverage.
Standard delivery usually takes around 3–5 working days, depending on your city and the courier’s schedule. In some major cities, delivery may be faster.
Yes, Cash on Delivery (COD) is available for most locations in Pakistan.
If there are any exceptions based on your area or courier coverage, our team will inform you during order confirmation.
If the product does not match your expectations, you can request an exchange according to our official policy (for example, within a certain number of days, unused and in original packaging).
You can contact our support team, and we will guide you through the exchange steps.
Most of our pieces are made with skin-friendly, nickel-free materials, which are generally suitable for sensitive skin.
If you have very sensitive or allergy-prone skin, we suggest testing for a short period first or reaching out to us for more material details before purchasing.
To place an order:
Visit our website and browse the collection.
Select your favourite pieces and add them to the cart.
Go to checkout and enter your name, address and contact number.
Choose your payment method (for example, Cash on Delivery, where available).
Confirm your order — and we’ll handle the rest.