About Dastan Jewellery – Your Online Jewellery Brand in Pakistan

Dastan Jewellery is a modern, online jewellery brand in Pakistan, created for a new generation of style lovers. We design and curate trendy, high-quality and affordable pieces that fit everyday outfits, special occasions and gifting — all ordered online and delivered to your doorstep anywhere in Pakistan.

In simple words, Dastan Jewellery is your go-to online jewellery brand in Pakistan when you want modern designs, smooth ordering and a secure, hassle-free shopping experience. If you’re looking for jewellery that feels current, comfortable and easy to shop from your phone, that’s exactly what we do.


Who We Are

Dastan Jewellery was born from a simple realisation:
The jewellery we wanted to wear was either outdated, too expensive, or hard to find locally — especially online.

So we built Dastan Jewellery as a 100% online jewellery brand for Pakistan, focused on:

  • Fresh, minimal and elegant designs

  • Wearable pieces that work in real life, not just in photos

  • A smooth, mobile-friendly shopping experience

Today, we serve customers across Pakistan — from Karachi to Lahore, Islamabad to Faisalabad and many other cities and towns — with jewellery that feels modern and personal to your story.

Shop Dastan Jewellery Collection


Our Vision

Our vision is simple:
We want everyone in Pakistan to have easy access to jewellery that feels current, reliable and effortless to shop.

We are committed to:

  • Modern, global-inspired designs tailored to Pakistani style

  • Reliable quality you can trust for repeated wear

  • Fair, transparent pricing, without unnecessary markups

  • A fully online, hassle-free experience, from browsing to delivery

Whether you’re getting ready for university, the office, family dinners, bridal events or a casual coffee plan, Dastan Jewellery aims to be your first choice for modern jewellery in Pakistan.


What We Offer

At Dastan Jewellery, our collections are designed for both everyday wear and special occasions.

Minimal Everyday Pieces

Simple, versatile designs that go with kurtas, jeans, abayas and workwear — perfect for daily outfits in Pakistan’s busy routine, from campus to office.

Statement Jewellery for Events

Bolder pieces that stand out at weddings, mehndis, engagements and parties — and look great in photos, whether it’s a big city event or an intimate gathering at home.

Layer-Friendly Designs

Necklaces, rings and bracelets that can be stacked and mixed for personalised styling, so you can tell your own “dastan” with every layer.

Gift-Ready Jewellery

Pieces that feel special the moment the box is opened — ideal for:

  • Birthdays

  • Anniversaries

  • Eid and other festive occasions

  • Bridal showers

  • “Just because” gifts

We constantly follow global jewellery trends and adapt them for local tastes, so your look always feels updated, not outdated.


Our Quality Approach

For us, jewellery is not just an accessory — it’s something you want to reach for again and again.

That’s why we:

  • Focus on high-quality plating for longer-lasting colour and shine

  • Use skin-friendly, nickel-free materials in most pieces

  • Design jewellery that is lightweight and comfortable for all-day wear

With basic care (like avoiding direct contact with perfumes, lotions and moisture), our pieces are made to stay in your collection for a long time — even in humid cities like Karachi or coastal regions of Pakistan.


100% Online, Pakistan-Wide

We operate only online — by choice.

Because we don’t run physical outlets, we can:

  • Keep our prices more accessible

  • Launch new designs faster

  • Serve customers in both big cities and smaller towns across Pakistan

  • Offer a smooth, mobile-friendly website experience

You simply:

  1. Browse our collection

  2. Add your favourite pieces to the cart

  3. Place your order online

… and we deliver to your doorstep anywhere in Pakistan.

 Start Shopping Online


Packaging & Gifting

We believe the unboxing experience should feel as special as the jewellery inside.

  • Every parcel is safely packed to protect your items in transit

  • Our packaging is aesthetic and gift-friendly, ready to be given as a present

  • You can order for yourself or ship directly as a gift to someone in Pakistan

From birthdays and anniversaries to Eid or just a surprise gesture, a Dastan Jewellery parcel is made to feel memorable.


Customer Care & Trust

Trust matters in online shopping — and we take that seriously.

Our customer-focused approach includes:

  • Clear, responsive communication through our support channels

  • Order tracking, so you always know where your parcel is

  • A simple, fair exchange process as per our official policy on the website

  • Style guidance when you’re confused between pieces and need help choosing

Every order is more than a transaction for us — it’s a small chapter in your “dastan”, your story.


Our Promise

Modern designs. Honest quality. Smooth online experience.

At Dastan Jewellery, we promise to:

  • Bring you carefully curated, modern jewellery

  • Maintain consistent standards of quality and comfort

  • Keep your shopping journey easy, transparent and secure

  • Continue serving customers across Pakistan as a dedicated online-only brand

Every sparkle from Dastan Jewellery is meant to say just one thing:
Your story deserves to shine.


FAQs: Dastan Jewellery

Does Dastan Jewellery have any physical stores?

No. Dastan Jewellery is a 100% online jewellery brand.
We do not operate any physical outlets. All orders are placed online and delivered across Pakistan.

Do you deliver all over Pakistan?

Yes, we offer Pakistan-wide delivery.
Whether you live in a major city or a smaller town, we aim to deliver your order to your doorstep, depending on courier coverage.

How long does delivery take?

Standard delivery usually takes around 3–5 working days, depending on your city and the courier’s schedule. In some major cities, delivery may be faster.

Is Cash on Delivery (COD) available?

Yes, Cash on Delivery (COD) is available for most locations in Pakistan.
If there are any exceptions based on your area or courier coverage, our team will inform you during order confirmation.

What if I don’t like the product after receiving it?

If the product does not match your expectations, you can request an exchange according to our official policy (for example, within a certain number of days, unused and in original packaging).
You can contact our support team, and we will guide you through the exchange steps.

Is your jewellery safe for sensitive skin?

Most of our pieces are made with skin-friendly, nickel-free materials, which are generally suitable for sensitive skin.
If you have very sensitive or allergy-prone skin, we suggest testing for a short period first or reaching out to us for more material details before purchasing.

How do I place an order?

To place an order:

  1. Visit our website and browse the collection.

  2. Select your favourite pieces and add them to the cart.

  3. Go to checkout and enter your name, address and contact number.

  4. Choose your payment method (for example, Cash on Delivery, where available).

  5. Confirm your order — and we’ll handle the rest.